Email me for a 15-minute call

For law firms · SEO · AI operations

Stop losing cases to the firm that answers first.

Be found when people search for legal help.

I help your firm get found by people already searching for legal help, and I take paperwork and repetitive work off your team with AI that you review and control.

Email me for a 15-minute call or message me on Instagram

A short conversation. No pressure, no jargon.

  • Missing when people search your practice area + city
  • Inquiries wait hours or days for a reply
  • Hours lost every week to paperwork and re-typing
  • Files and answers buried across folders and inboxes

What I work toward with each firm. Not a promise of specific results.

Sound familiar?

Where firms usually lose clients and hours

  • SEO · Growth

    Clients usually pick the firm that shows up first on Google or Maps.

    The fix: SEO and local visibility, plus legal SEO and content (Growth).

  • Revenue Agents

    After-hours and weekend calls go unanswered, and the first firm to respond often wins the client.

    The fix: Intake chat and lead follow-up (Revenue Agents), only with the client’s consent. A 24/7 voice receptionist can come later.

  • Core · Documents Pro

    Billable hours go to paperwork, document review, data entry and chasing signatures.

    The fix: Document intake and data extraction with human review (Core), plus client onboarding (Documents Pro).

  • Documents Pro

    Deadlines and renewal dates slip through the cracks.

    The fix: Contract and deadline alerts (Documents Pro). Alerts support your calendaring; your team stays responsible for every deadline.

  • Core

    Files are scattered across email, drives and paper.

    The fix: A firm knowledge base with smart search (Core).

  • Growth

    Competing firms have more reviews, and people often choose them.

    The fix: Review requests and replies (Growth). Set up to fit your state bar’s rules.

Get found

SEO and visibility for your firm

  • SEO & visibility

    Show up when people search for legal help in your practice area and city. Clear pages, solid technical basics, and a site you control.

  • Content

    Articles and pages in your firm’s voice, built around the real questions clients ask before they call.

AI Operations Core

Less paperwork with AI

A core set of AI tools built around how your firm already works. Your team reviews what matters; the AI handles the repetitive parts.

Core includes

  • Document intake & classificationIntake forms, contracts, case files and IDs sorted and labeled as they arrive.
  • Data extraction with human reviewKey details pulled into your CMS, CRM or spreadsheets, checked by your team before they’re saved.
  • Firm knowledge baseSmart search across your firm’s own documents.
  • Internal SOP assistantAnswers your team’s process questions from your own procedures.
  • Inbox triageIncoming email sorted by priority, with drafted replies for your team to approve.
  • Monthly automated reportA clear summary of what the system handled each month.
  • Monitoring & continuous improvementI watch how everything runs and keep improving it.

★ First quick wins

Good places to start, often set up early:

  • Intake chat + firm knowledge base
  • Document extraction
  • Reviews
  • Lead follow-up

Add-ons

Add what your firm needs on top of the Core.

  • Add-on

    Documents Pro

    • Contract and deadline alerts. Alerts support your calendaring; your team stays responsible for every deadline.
    • Client onboarding: intake → engagement letter → invoice
    • Overdue invoice reminders

  • Add-on

    Revenue Agents

    • Intake chat on your website, WhatsApp and Instagram*
    • Lead follow-up
    • 24/7 voice receptionist later / optional

  • Add-on

    Growth

    • Review requests and replies. Set up to fit your state bar’s rules.
    • Legal SEO and content

* Only with the client’s consent. See the note below.

How it works

AI Operations Core in three steps

  1. Entry audit

    It starts with a 15-minute call. If it’s a fit, I begin with a paid entry audit of your intake, documents and inbox. Pricing for every step is shared on the call.

  2. Fixed-scope implementation

    I build the Core, plus any add-ons you choose, with a clearly defined scope and your team in the loop.

  3. Monthly plan: run & improve

    I run, monitor and improve the system every month and send you an automated report.

Self-check

How visible is your firm?

Five quick yes/no questions. Your answers stay in your browser; nothing is sent anywhere.

Does your firm show up when someone searches “[practice area] + your city”?
Does your firm have its own website with a page for each practice area?
Do you answer new inquiries the same day?
Is your intake still manual or on paper?
Are deadlines tracked by hand?

Credentials

Who you’ll work with

I’m Rolando Munera, marketing engineer and founder of Human Tech.

  • About 5 years of SEO for US law firms
  • Google SEO certified
  • IBM AI Developer and Generative AI Engineering
  • Psychology, Universidad de San Buenaventura

FAQ

Questions you might have

Not at all. I handle the technical side and explain things in plain language. You bring your knowledge of your firm and your clients.

That’s exactly what I avoid. I build everything from your firm’s own tone, services and way of working, and you decide which replies come to you first. Content is never published without your OK.

No, and you should be careful with anyone who does. What I promise is honest, solid work based on what helps firms get found, plus clear communication about what I’m doing and why.

Not necessarily. On the call I’ll look at what you already have and help you decide whether to improve it or build something new.

It starts with a 15-minute call. If it’s a fit, the first step is a paid entry audit, and I share all pricing there before you commit.

You tell me about your firm, where clients find you today, and where time gets lost. If I can help, I’ll suggest next steps. If not, I’ll tell you.

Be found when people search for legal help.

Email me, and in a 15-minute call I’ll tell you honestly what makes sense for your firm.

Email me for a 15-minute call Message me on Instagram